Xiaomi – Stellar features in Killer price

No one needs an introduction or comment on the features of Xiaomi smartphones. Ever since the Chinese brand made it’s debut in Indian market space, there are lot of speculations around it. To my knowledge, if Indians trusted a Chinese brand to its fullest potential, I must admit that it should be none other than ‘Xiaomi’.

Xiaomi partnered with eCommerce giant Flipkart and it is the only available exclusive channel through which the device can be acquired by customers. Although there were controversies of flash sale model of its predecessor Xiaomi mi3, the interest of Indian consumers didn’t dipped a bit! And the sad part, Flipkart continues with the flash sale for Redmi 1S as well.

The success of Xiaomi in Indian market is a surprised one because of the fact that Indians don’t trust a brand which is relatively new. May be because of this reason, Xiaomi itself unable to anticipate the number of units to put on sale which was driven well beyond the expectation. Sooner or later, when Xiaomi’s second release Redmi goes for sale one can expect the same amount of supply demand and thereby making customers thriving hard than ever to get a piece.

As the number of internet users in India is scaling up gradually, sale through eCommerce retailers is not a bad idea. Infact, the growth of online retailers is so huge and revenue driven.  Xiaomi made a master stroke by choosing Flipkart wisely. On one side, Flipkart underestimated the traffic and they were not prepared to hold such large customer base. On another side Xiaomi’s disastrous forecast of sales and unable to be inline with the demand. And for the customers, placing an order is like conquering the world! A bad case study and market analysis is what responsible for this churn.

Service is the biggest asset for any brand and Xiaomi understands how important it is. They are setting up service centres in key cities and planned to establish many more in other areas in quick succession. Surely it takes some time but faster they connect with people, faster they relay totally on the brand.

Xiaomi should be very thankful for the Indian customers for appreciating a new brand to flourish by beating the pioneers like Nokia, Samsung, Apple and other manufacturers. If they continue to provide such affordable Smartphone’s to the customers in an affordable price, I’m sure that Xiaomi will dethrone all other major counterparts and emerge as No 1 smartphone in India. It has the right potential and let’s see how far they boom.